Pex is a web application that manages employee spending, payments to vendors, and distributes funds to program enrollees.
Design case study
Company
Freelance
Expertise
Research methods
Competition analysis
User interviews
A/B Testing
Ideation
User flows
Sketching
Project overview
The PEX platform allows customers to issue and manage cards for a wide variety of applications. PEX is a trusted, mature business with more than a decade of experience in listening to customers, servicing their industries, and understanding their markets.
Challenge
While serving customers for 9 years, Pex needed a refresh of its look that would also improve the user experience of the website. It was clear that users couldn't find answers to their questions, so the entire architecture of the website had to be rebuilt.
Impact
After working with the website analytics and conducting some research, it became clear which problems needed to be addressed in order to improve the conversion rate of the landing page.
The updated architecture allowed us to connect every piece to the brand new navigation system.
After A/B testing the mockups, the general direction was approved, and the visuals were added quickly.
The updated website set a new standard for product conversion and minimized the number of support requests.
