Calculate Your Website's Potential Revenue Growth

See how conversion-focused digital design and product optimization can transform your existing traffic into new monthly and annual revenue.
Website Revenue Potential Calculator

Your Current Performance

%
$

Potential Revenue Projections

Conservative (5% Conversion Growth)

Small, high-impact design tweaks can often achieve this level of growth quickly.

Additional **Annual** Revenue

$7,500

New Conversion Rate

2.63%

New Monthly Customers

+6

Realistic (10% Conversion Growth)

Targeted CRO strategy addressing key user friction points can reliably deliver this outcome.

Additional **Annual** Revenue

$15,000

New Conversion Rate

2.75%

New Monthly Customers

+13

Stretch (30% Conversion Growth)

A complete overhaul of the key conversion pathways based on deep user research and product strategy.

Additional **Annual** Revenue

$45,000

New Conversion Rate

3.25%

New Monthly Customers

+38

Important Disclaimer

The calculations above are based on the data you provided and represent potential, estimated growth. To deliver these results, a detailed, custom strategy is required. This process **must** begin with a thorough review of your live website, complete access to your analytics (Google Analytics, etc.), and an in-depth analysis of your existing user data.

How accurate are the revenue projections?

The projections provide a realistic estimate of your potential growth based on the figures you supply. Since conversion rates are directly proportional to traffic and transaction value, the math is accurate. However, achieving those growth percentages requires a tailored strategy, which is why the tool includes an important disclaimer.

What kind of design changes lead to a 5% vs. 30% conversion growth?

5% (Conservative): Often achieved through quick, high-impact changes like minor copy edits, improved button placement, or optimizing page load speed (technical SEO).

‍10% (Realistic): Requires a targeted CRO strategy, addressing primary friction points discovered through user data and initial hypothesis testing.

‍30%+ (Stretch): Typically requires a complete overhaul of the core conversion funnel, deep user research, and comprehensive digital product redesign.

What inputs do I need to use the calculator?

Your current Website Conversion Rate (as a percentage).

Your Monthly Website Visitors.

Your average Monthly Revenue per New Customer (or Average Order Value).

Why do you need access to my analytics to deliver results?

The calculations are projections. To guarantee the success of the project, I must validate your data and understand why your current users are not converting. This requires analyzing your Google Analytics, heatmaps, and session recordings to diagnose specific design issues and prioritize the most impactful solutions.

How quickly can I expect to see an increase in my conversion rate?

Initial, conservative gains (5%) can often be seen within 4-8 weeks after launching targeted design and technical fixes. Larger growth targets (10% to 30%+) require a longer, iterative process of research, design, testing (A/B testing), and deployment, which typically takes 3 to 6 months to establish sustainable, high-impact results.

Is this different from a standard web development or redesign project?

Yes. Standard web development focuses only on basic functionality and visual aesthetics. My approach is purely focused on Return on Investment (ROI), combining several key disciplines:

Brand & Strategy: I start by defining your brand's market position and value proposition.

Data & Design: I analyze user behavior data to diagnose specific conversion leaks and design new pathways.

Implementation: I implement the validated strategy and designs cleanly and efficiently using Webflow.

I don't just "make it look nice"; I analyze and build for conversion, making me your holistic digital product partner.

What if my website is already modern and fast?

While speed and modern design are essential, high conversion is about trust, clarity, and friction. I often find that well-designed, fast sites still suffer from poor conversion due to unclear value propositions, confusing navigation, or psychological friction in the checkout process. My audit focuses on these deeper product design principles, not just technical performance.