Conversion rate benchmarks by industry

"What's a good conversion rate?" has no single answer — it depends entirely on your industry. A food brand converts at five times the rate of a luxury store, and a legal firm outpaces B2B SaaS several times over. Pick your industry and sub-industry to see the average conversion rate for 2026, plus email open, click, and cold email reply benchmarks — each with a realistic low-to-top-performer range. Real data, no signup, runs right here.
Conversion Rate Benchmarks
By industry · 2026
Industry
Sub-industry
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What you'll see

‍Four funnel metrics side by side for your exact niche: landing page conversion rate (visitors who actually act), email open and click rates (whether your list is listening), and cold email reply rate (whether outreach is landing). Each shows three numbers — a low-performer floor, the industry average, and what top performers hit — so you instantly know if you're behind, on par, or ahead.

Where the data comes from

‍Averages are compiled from public 2024–2026 benchmark reports — First Page Sage for conversion, ActiveCampaign for email, Cleverly for cold email — and mapped down to sub-industry. The Min and Max columns mark the typical band between low and top performers. One honest caveat: reported email open rates are inflated roughly 15–35% by Apple Mail Privacy Protection, so treat opens as a directional comparison, not a measure of real attention. Use everything here as a realistic reference point, not a lab measurement.

How to use it

‍Find your industry, then compare your own numbers row by row. Beating the average? Push for the top-performer column. Sitting below the floor? That's usually a design and messaging problem, not a traffic one — which is exactly what I fix.

Who it's for

‍Founders, marketers, and operators who are done with vanity averages and want an honest bar for their corner of the market before they set goals or judge a campaign.

FAQ

What is a good conversion rate by industry?

It varies widely. B2B SaaS landing pages average around 1.1%, e-commerce around 4%, and legal services over 7%. Use the tool above to see the average — and the realistic range — for your specific industry and sub-industry.

What does this tool show?

‍For your chosen industry and sub-industry, it shows the average landing page conversion rate, email open rate, email click rate, and cold email reply rate — each with a low-to-top-performer range.

Where does the data come from?

‍Averages are compiled from public 2024–2026 benchmark reports: First Page Sage (conversion), ActiveCampaign (email open and click), and Cleverly (cold email reply). Min and Max mark the typical spread between low and top performers.

Why are the email open rates so high?

‍Reported open rates are inflated by Apple Mail Privacy Protection, which auto-loads images and registers "opens" even when nobody opened the email — roughly a 15–35% bump since 2021. The figures match what you see in your own email platform, but a true human open rate is closer to 20–28%.

Is it free? Do I need to sign up?

‍Completely free, no email and no signup. It runs entirely in your browser.